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If you want to run a successful salon, you’ll want to entice potential clients with the types of services you provide. Promoting your business online is a reliable way to gain clients, but it may be challenging if you don’t have experience creating websites.
If you don’t know how to build a salon website, several themes and websites can help you. Several of these tools can make it much easier to make a hairdresser website.
If you need some insight into building a salon website, we have some steps for you to follow. When you find what works best for you, you’ll have a great-looking and highly functional hairdresser website in no time.
How to Build a Salon Website with WordPress
Setting up your salon website may seem daunting at first, but the process is relatively simple to follow. With today’s software technology, you don’t need to be a coding expert or take extensive programming courses.
One software I suggest you build your website with is WordPress, which is relatively affordable and easy to operate.
Before creating a hairstylist site with WordPress, it would be best to purchase a domain name and hosting plan. You can do this easily by signing up with JustHost. Their affordable services allow you to set them up simultaneously.
A domain lets you differentiate yourself from other businesses’ sites. Your domain should be indicative of your hairdresser business.
If you’re having trouble finding a domain that resonates with you if one’s already taken, I would suggest spicing it up with your location or relevant service specialties (such as clipsanddyessupersalonbabylon.com).
Hosting services give you access and storage for your web files when publishing your website.
If you want enhanced privacy, you can sign up for domain privacy protection. This service keeps your personal information hidden from the public to prevent identity theft.
After setting up your domain and hosting services, you’re ready to install WordPress with a single click and view its skeleton structure.
To make it stand out from other sites, you’ll need to customize its design and content to suit your salon’s needs. You can accomplish this task easily with plugins and theme designs.
4 Top WordPress Designs for Salons
WordPress offers several compatible themes and designs to install for creating a hairstylist website, some of which are free.
Depending on how you want to stylize your website, you’re bound to find one that works for you. Finding and applying these designs also doesn’t take much trouble.
Here are a few that we think are worth considering.
The Curly theme comes with web pages best suited for showcasing pricing lists and appointment booking. You can also use these web pages to present hairstyle samples.
Its sleek and modern aesthetic is ideal for business owners who prefer a professional style for marketing their services. If you sell hair products at your salon, this theme also works for making online transactions with your customers’ purchases.
It may not have many color options, but it’s still ideal if you prefer a minimalistic color scheme.
Beauty Salon Spa
Some highlights of the Beauty Salon Spa theme includes:
- Five homepage layout design options.
- Unlimited coloring options.
- A page dedicated to appointment booking.
You also have several options for picking your website’s ideal portfolio, menus, and footer. Depending on the type of salon you’re running, this theme’s format makes it valuable for presenting your products and services.
The Beauty Spot theme gives you customizable color options when building your salon’s website. It’s also compatible with the WordPress block editor and supports and translates most RTL languages.
This theme is also compatible with the Elementor plugin and WPBakery Page Builder.
This theme is ideal for salon owners who want to build a connection with their customers. If you implement testimonials and FAQs on your website, you can make a good impression for your business.
The Cherie theme has a mobile-first design to compliment the highest presentation quality on any device. This theme is also designed for fast loading capabilities and appearing in the top results in search engine results.
This design may appear simplistic, but it gives you complete freedom in customizing your website’s colors, fonts, and elements without complex coding. Its four demos are ideal for beauty, nail, spa, or hair salons.
Installing these themes isn’t complicated and doesn’t require much effort.
Best WordPress Plugins for Hairdressers
If you want to use WordPress to its fullest extent, you may need to install and use plugins. Many websites require specific plugins to enhance their functionality and display additional content.
If you want clients to access your salon website, you would probably want to make it as reliable as possible.
You could install specific services manually, but you may find that process tedious. With plugins, you can save time and effort while building your salon website.
Here are some plugins we recommend adding to your hairdressing website.
Image Gallery for Your Style Portfolio
The Photo Gallery plugin is an excellent choice for adding visual aids to your salon website. This plugin allows you to create mobile-friendly galleries for viewing on any device.
It offers several view options and lets you create unlimited galleries for your photos and videos.
Some photo gallery design options include the slideshow, thumbnail, and masonry views. We recommend experimenting with each gallery view to see which one works best for you.
By adding images to your site, you can increase visitor engagement, enhance your SEO through tags and metadata, and create a sleek and modern layout for organizing everything.
WPForms – Taking Payments for Bookings
While WPForms was initially designed as a contact form plugin, many have customized it to integrate payment, donation, online booking, and registration forms for their websites. You can create these forms with the drag & drop contact form builder with writing complicated coding.
With several templates to choose from, you can create payment and booking pages without worrying about spam submissions via CAPTCHA methods.
It also integrates Paypal and Stripe to let you accept credit card payments on your website. If you’re interested in building fast and mobile-friendly payment forms, this plugin might be a valuable asset for you.
Integrating these booking payments can also make it easier for you to schedule your clients’ appointments.
WP Coupons – Plugin for Discounts
WP Coupons and Deals is a WordPress plugin that lets you promote affiliate coupons and deals on your salon website. It includes several coupon templates to pick from and lets you categorize your coupons and customize discount prices and expiration dates through WordPress’ shortcode feature.
Coupon plugins endorse discounts and deals to encourage user engagement. They’re also ideal for promoting your salon’s services and products and are compatible with social media sharing.
It’s an excellent strategy for increasing sales transactions as you build your clientele.
BotPenguin is a WordPress plugin that allows you to integrate an AI chatbot for your website. You can create your first chatbot in as little as ten minutes to answer any questions your visitors may have.
It can also be personalized to match your business and can be used in several different languages.
You may also benefit from using this plugin by using logical branching to generate answers without spam or incorrect information. Through its ability to learn lists of frequently asked questions, it does this and generates a response based on this list within seconds.
Setting up your plugins is a relatively simple process. Installation doesn’t require coding knowledge and can be set up in minutes.
Pages You Need on Your Salon Site
No matter what themes or plugins you use for building your salon site, there are several web pages you may want to have to market your services and attract visitors effectively.
Depending on the type of salon you’re running, it would be best to have content that reflects it accurately when formatting your web pages.
Here are a few pages that every hairdresser website should consider having.
Setting up a page that allows visitors to see what kinds of salon services your venue offers and pique their interest. It’s a great opportunity to discuss how your salon business differs from the rest and why your customers should consider doing business with you.
Perhaps you can take some time to tell your visitors about what experience your team has in the stylist industry. Some people may be more drawn to stylists who know their craft instead of ones with less experience.
This page should also list your service prices. Haircuts, smoothing or gloss treatment, styling, and coloring may have different price ranges based on what a client wants.
Giving your visitors easy access to your services’ prices gives them more freedom to consider going to your salon.
Creating a booking page for your salon website is an efficient way to manage your calendar and availability. Some salons use booking pages that require prepaying for your services to make the experience more engaging and receive payments quicker.
Having a booking page also makes appointment setting less stressful than doing it over the phone. Clearing up space for reservations is also more efficient than traditional booking. If a client needs to cancel an appointment, it becomes available for someone else to book one.
A portfolio page is a superb opportunity to let the public know about your salon’s accomplishments. Depending on your website’s theme or design, you can highlight some of your best styling work through high-quality image galleries.
If you’re highlighting hairstyling services, it would be best to divide them into separate portfolio folders. Separate them based on a client’s demographic, such as men’s, women’s, and children’s cuts. The same applies to makeup or spa services, if available.
A portfolio page should also list your qualifications, specializations, and licenses to ensure you’re legitimate in your field. You can also add quotes or testimonials from dedicated clients who can vouch for your services and offer referrals.
If your site supports affiliate coupons and discounts for booking appointments and making online store purchases, it would be best to incorporate a deals page on your salon website.
Several websites promote gift cards and rewards when signing up for special deals. It’s an excellent tactic for attracting more people to your business and making extra revenue.
It would also be best for you to establish deadlines for your deals. Some of them may be good for a few months, while others may last for a few days. If you experiment with what deals work best, you can find a comfort zone that should increase your chances of attracting a consistent customer base.
If your salon has social media accounts, you can link your followers and visitors to check out your deals and discounts if they’re interested in saving money for a day at the salon.
Communicating with your visitors via a contact page is an essential tool to input for your website. By leaving contact information and addresses, your salon’s business may seem more legitimate to outside visitors.
Many salon websites encourage potential customers to send messages about their services.
Some people prefer leaving a business email and phone number for visitors to use, while others implement plugins for contact forms to send questions or messages. It’s also ideal for listing your salon’s operating hours to help them consider when to book an appointment that works for them.
Other Hairdressing Related Sites for Inspiration
If you want to know the full extent of creating appealing and functional salon websites, you can take inspiration from several existing ones. It’s an excellent way to figure out how you want to make your salon thrive.
This inspiration may come from the services or products they market, or the overall aesthetic of the website’s design.
Here are a few hairdressing-related websites that you can look through for inspiration:
- Charlotte Mensah: This website has several images to promote its haircare products. Its services page is easily accessible and lists several services and prices for styling, treating, and coloring natural hair. If you have experience working with curly hair, this might be an ideal site for inspiration.
- TONI&GUY: This website has an extensive gallery that we believe exemplifies how you should present visuals for specific styles and colors. Its side dropdown menu makes it easy to navigate. One page that stands out to us is the Education page, which offers hairdressing courses to enhance your skills.
- Hershesons: Need inspiration for marketing your salon’s product? Hershesons has several pages dedicated to promoting their signature Almost Everything Cream, hair extensions, and styling tools. The footer also lists several payment options for their products and blow dry bar services.
- Chris McMillan the Salon: This site’s homepage grabs your visitors’ attention by listing its unisex hair salon services, Chris McMillan’s experience, and having a call to action for booking an appointment at the top of the page. There are also links to several of the salon’s stylists and colorists. The site’s news page showcases a gallery of several hairstyles on Instagram that gives you a good impression of how the salon stylists do their work.
When Making a Website in the Hair Styling Industry, Don’t Forget These
A crucial factor you must consider when creating a hair stylist site is offering clarity to a visitor. When visitors come across a salon website, they’ll want to get as much information about salon services available to them.
By presenting the content they need on well-crafted landing pages, they’re more likely to stay on your website longer.
Some people may be unfamiliar with some hairstyling techniques, so giving them descriptions in a gallery or portfolio may give them a better idea of what they want. If they browse your portfolio, they’ll need to know about your expertise. If you don’t build trust with them, they’re more likely to doubt your skills.
Your salon website should be easy to read and access. Your salon website should indicate several prompts that show visitors where to book their appointments. You can stylize it as a calendar or construct a form for clients to submit online.
How to Create a Hairdresser Website, Final Thoughts
As you can see, building a salon website isn’t as tricky as it sounds. Its growth potential depends on you. Even if you don’t consider yourself an expert in website building, you can still make a website for your salon or hairdresser business.
Through WordPress, there are several ways you can create the salon website you envision. Several tools, themes, and plugins can help you make it as engaging and unique as you desire. It can take a few hours to create your site, but it may take a while to build its content.
Now that you’ve got your salon website up and running, you’ll need to learn how to promote it and make it known to the public. It may take some time, but most success occurs through a trial and error process.
By understanding what works and what doesn’t, you can predict how your web presence will grow.